[car fanatics]

Chrysler
Photo credit: Chrysler

The Ram Truck brand today unveiled the new 2013 update of the popular Ram 1500 Outdoorsman model.

Ram Outdoorsman takes all of the features most useful to hunters, fishermen, campers and boaters, and packages them into one model. Outdoorsman combines convenience, off-road capability and trailer towing hardware in one package with a name that resonates among truck buyers.

Ram Outdoorsman was originally unveiled as a new model two years ago at the Professional Outdoor Media Association’s annual conference. Since then, Outdoorsman has been a popular part of the Ram lineup, and has helped the Ram Truck brand gain market share by reinforcing the Company’s commitment to outdoor enthusiasts.

“The Ram Outdoorsman makes both a practical and an emotional connection with outdoor enthusiasts,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico -- Chrysler Group LLC. “The Ram team shares our customers’ passion for nature and the outdoors. We’ve designed the Ram Outdoorsman to meet the needs of boaters, campers, hunters and fishermen.

“By offering Ram truck models that appeal to wide range of buyer needs, we’ve been able to increase our sales, gain market share and attract new buyers to the brand,” added Diaz.

[MOPAR74]

[car fanatics]

[Dequindre]

It's nice to see car companies catering to people who live in the country rather than people who live in the city!