[car fanatics]

Source
Photo credit: Cadillac
June 12, 2012
By: CF staff

Mark Reuss, GM's president for North America, said last month that a new flagship is on the table as GM maps its go-global strategy for Cadillac.

A flagship would be a continuation of how GM has been positioning Cadillac's lineup to go head-to-head in each segment with BMW, Mercedes and Audi. This summer, for example, Cadillac is launching the ATS compact sedan, GM's answer to the BMW 3 series.

He says he would "love Cadillac to have a flagship." While GM is launching the XTS large sedan this month, it's priced far lower than the 7 series, C class or Audi A8.

But a Cadillac flagship becomes a reality only if GM executives conclude that it is the best use of the automaker's finite resources, Reuss says.

He says he would "love Cadillac to have a flagship." While GM is launching the XTS large sedan this month, it's priced far lower than the 7 series, C class or Audi A8.