[car fanatics]

Source
April 26, 2012
By: CF staff

Behind-the-scenes of his new Experience Buick Lease Program TV spot, iconic Hollywood action star Ving Rhames reveals that Buick fits his personality. "It can be strong, fast and hard. Or I can just mellow out and drive to Montecito, my summer home, and be relaxed and smooth."

Rhames, who has made a name for himself playing notoriously intimidating characters, assumes his on-screen persona as he walks into a Buick showroom, glances at the camera and says, "I could use charm to get a better deal but intimidation is more fun." He forcefully demands OnStar, Sirius XM Radio and scheduled maintenance for two years from the salesperson. The dealer then looks at him, nods very confidently and replies..... "OK" Ving lets out a sigh.

Ving is visibly proud of his intimidation techniques when another customer appears. The customer, who overheard Ving and the salesperson's previous conversation and is looking at a different vehicle in the showroom, suddenly proclaims "hey I want all that stuff too!" As he did with Ving, the dealer looks to the customer and replies...."OK!" Ving appears startled as he thought he was the one who negotiated the deal!

With The Experience Buick Lease Program consumers do not have to be intimidating, nor do they need a negotiator to obtain a great Experience Buick Vehicle or great Buick lease. Customers get three premium services; Onstar, Sirius XM Radio and Scheduled maintenance for 24 months or 2 years for one simple monthly payment with nothing due at signing.

Ving follows the big footsteps of Shaquille O'Neal in a series of new Buick spots featuring celebrities with unique attributes. The ad was directed by Erich Joiner, noted for his work in award winning campaigns for Sega and the debut of the Got Milk? campaign, and memorable ads for DHL, MTV, Bud Light, Yahoo, among other brands.

[jspookss]

Lol AON

[lengnert]

Well being as I am the current owner of a Buick, of all things, I can (temporarily, LOL) give this ad a :2thumbsup:.

New Buicks? Kinda' cool.

Ving Rhames? Definitely a cool customer (pun intended)!