[car fanatics]

Source
Photo credit:
January 24, 2012
By: CF staff

Ford Motor Co. (F) Chief Executive Officer Alan Mulally has suggested that his stylish new Fusion sedan is seeking sales supremacy over Toyota Motor Corp. (7203)’s Camry. That’s not exactly what the boss wants, executives said.
Ford can’t make enough Fusions to outsell the Camry, the top car in the U.S. for the past decade, according to researcher IHS Automotive. Instead, with Fusion, Mulally is aiming for a balance between commanding top dollar for each car and selling a lot more of them.
“Between price and volume, we’ll sort out the right mix,” Jim Farley, Ford’s global marketing chief, said in an interview. “I don’t think we’re very enamored with being No. 1 just to be No. 1. We’re much more enamored with getting the right price point and the right kind of people to buy the car.”

[Tonavi]

Sounds like they're making excuses for not being able to beat the Camry and are covering up in advance that the Fusion may not deliver all that has been promised.

[McLovin]

So 250 K per year at a higher profit than 300 K without.
Brilliant.
After already beating everyone in quality, the new Fusion now takes it to the next level in style, driving dynames and fuel economy.

Besides, moving upscale a bit more and adding mega content and exclusive features, only means that the price will go up as well.

Smart move.
Let everyone else de-content in price and sell more.

Ford has the better plan.

And Honda and Toyota don't sell large and mid sized cars, only one or the other. So sales matter in TOTAL in this segment.

[REVolution]

There are two sides to this. One is what Poodles said, which could bare some truth and what Wings is saying. I personally don't care for sales crowns as long as profits are being made and is selling in respectable numbers.

[RedChocobo]

I don't care what they aim for, this car is hot and if it has a respectable V6 for a decent price I will be having one.

[Gixser995]

Having the best selling car isn't always a good thing.

I'll take this over the Camry any day. Besides, the Fusion did really well last year as is. Crushed the Malibu by 50k.

[lengnert]

Like every statement offered by any auto executive, you can take a multiple of ways.

You can look at it as a cop out that Ford won't be able to meet an expectation of sales number supremacy.

Or, you can view it as a truly intelligent way of appropriately addressing the marketplace.

Since Alan Mullaly has done little wrong since taking the helm at Ford, I will gladly latch onto the latter opinion.

If I were to buy a new Fusion, as a consumer all I would care about is "am I driving one of the best midsize sedans offered?". That is a resounding "Yes".

[McLovin]

Just heard some great rumors about the next Taurus, but as usual, I can't say anything. Sorry. Way too early anyway.

But, in the event you hear some cool rumors out there in internet land….there is a good chance it is true.

Very exciting.

[The 'Burg]

McLovin;173351 Wrote:Just heard some great rumors about the next Taurus, but as usual, I can't say anything. Sorry. Way too early anyway.

But, in the event you hear some cool rumors out there in internet land….there is a good chance it is true.

Very exciting.

Why do you do this to me?

[RedChocobo]

If I make the rumors myself and then tell myself they are true does that count?

If so, the Taurus will be RWD.

[redsky]

Tonavi;173207 Wrote:Sounds like they're making excuses for not being able to beat the Camry and are covering up in advance that the Fusion may not deliver all that has been promised.

Damn right....
And Camry outsold the Fusion by 100K last year, if you dont count the fleet sales.

[atvman]

RedChocobo;173357 Wrote:If I make the rumors myself and then tell myself they are true does that count?

If so, the Taurus will be RWD.

With a mid engine layout and a reverse hybrid system that uses electric motors to create gasoline for the engine to run on.

[RedChocobo]

atvman;173363 Wrote:

RedChocobo;173357 Wrote:If I make the rumors myself and then tell myself they are true does that count?

If so, the Taurus will be RWD.

With a mid engine layout and a reverse hybrid system that uses electric motors to create gasoline for the engine to run on.

Ha! Take that terrorists!

[jspookss]

good one ATV

[TaurusSHO]

McLovin;173351 Wrote:Just heard some great rumors about the next Taurus, but as usual, I can't say anything. Sorry. Way too early anyway.

But, in the event you hear some cool rumors out there in internet land….there is a good chance it is true.

Very exciting.

Why must you be so mean???
Are you sure you can't say anything? Not even some clues so I can try and find it on my own lol?