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Bentley hoping to capitalize on Daimler AG's move to kill Maybach
01-16-2012, 11:00 AM
Post: #1
Bentley hoping to capitalize on Daimler AG's move to kill Maybach
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Photo credit: Bentley
January 16, 2012
By: CF staff

[Image: 6666052095_917b4b5785_b.jpg]
The British high-end car maker is approaching rival Maybach's clients, who include the Pulp Fiction star, the hip-hop artist and the Spanish monarch, hoping to capitalize on Daimler AG's move to kill off the ultra-luxury brand.

"The withdrawal of Maybach is a business opportunity for us and we're going to use it," Bentley CEO Wolfgang Duerheimer told Reuters at the Detroit auto show this week.

Daimler said in November it planned to end production of Maybachs, which start at $380,000, despite an unusual kind of endorsement from Jay-Z, who owns one of the cars and destroyed another with a blowtorch and saw in a music video released four months earlier.

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