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Buick is paying dividends for GM, and to think, U.S. Treasury wanted it gone
10-31-2011, 10:36 AM
Post: #1
Buick is paying dividends for GM, and to think, U.S. Treasury wanted it gone
[Image: 12RegalGS-036.jpg]
Quote:FORTUNE -- U.S. Treasury officials weren't sure in 2009 whether General Motors ought to shut down its Buick division as part of the government-sponsored bankruptcy. Their decision to hang on to the brand is looking better by the day.
Buick (GM) sales in the U.S. soared 48% in 2010 from 2009 on the strength of the fullsize LaCrosse sedan and Enclave crossover and another 24% this year following the successful introduction of the smaller Regal sedan.
The latest entry, dubbed Verano, will be arriving shortly to Buick's 2,100 dealers and it looks like a strong contender as well. The Verano intends to compete among higher-end compacts; it features the same architecture as the Chevrolet Cruze and Opel Astra, with lots of tweaks, rakish lines, high-fashion touches and advanced engineering to give it a more luxurious feel.

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[PHOTO CREDIT: GM MEDIA]

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