Jaguar Land Rover pushing for more dual-brand stores - Printable Version
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Jaguar Land Rover pushing for more dual-brand stores - car fanatics - 10-16-2012 06:05 PM
Photo credit: Jaguar Land Rover
Jaguar Land Rover is pushing its single-point dealers to consolidate through buy/sells and create more stores that combine the two British luxury franchises.
Only by offering passenger cars, SUVs and crossovers under one rooftop can the two brands compete effectively with their German rivals, said Andy Goss, CEO of Jaguar Land Rover North America.
Within three years, about 70 percent of Jaguar and Land Rover franchises in the United States will be in combined Jaguar Land Rover stores, he said. Today, 92 stores have the two franchises under one rooftop, or just about 28 percent of the 166 Jaguar and 167 Land Rover dealerships in the country.