The new Mercedes-Benz A-Class--Highlight film

The new Mercedes-Benz A-Class--Highlight film - Printable Version

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The new Mercedes-Benz A-Class--Highlight film - car fanatics - 06-16-2012 01:44 AM

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Photo credit: Mercedes-Benz
June 16, 2012
By: CF staff

The new A-Class has been completely redesigned from the ground up and sets standards in the compact class. Its sporty and dynamic design along with its innovative multimedia systems address precisely the needs of the new generation of drivers.

"A is for Attack: the A-Class is a clear statement of the new dynamism of the Mercedes-Benz brand", explains Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. "It is completely new, down to the last detail. In automotive development, it's not often you get the chance to start with a clean sheet of paper. Our engineers and designers have made the very most of that opportunity."

Design and dynamism are obvious characteristics of the new A-Class even at first glance, simply in the way it sits up to 18 centimetres closer to the road than its predecessor. The radical new design idiom that was so enthusiastically received upon its first appearance with the "Concept A-CLASS" has been rigorously applied for the series-production model. With their fresh interpretation of the classic two-box design, the Mercedes designers have created an emotive exterior with a pronounced sporty flair. "Applying the new dynamic style of Mercedes-Benz to the compact class was a challenge that we thoroughly enjoyed", explains Gorden Wagener, Head of Design at Mercedes-Benz. "The almost sculptural lines of the A-Class are very typical for Mercedes. The feature lines, particularly along the sides of the car, then give the
A-Class structure and tautness."

The objective when it came to the interior design was to complement the sporty look of the exterior. On top of this the car has a high-quality feel about it that is unique in this segment, achieved both through the design idiom as such and through the choice and combinations of the high-quality materials used. As seen in the Concept A-CLASS, there is an option allowing a smartphone to be fully integrated into the operating and display system. A special app makes it possible to use the full functionality of the iPhone®, and in due course also of other smartphones, in the car.

All trim surfaces feature an electroplated finish in "silver chrome", giving them a genuine metallic surface with "cool touch" effect. "This is just one example of the way in which the quality of the A-Class's interior is not defined by classic trim elements but by consistent design and by the specific materials used", explains Hartmut Sinkwitz, Head of Interior Design. "The motto we used when designing the interior was 'pure sportiness, newly interpreted'." Read more.
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More photos of the Mercedes-Benz A-Class here.