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Toyota partners with Shazam to amplify the "Camry Effect" - car fanatics - 02-01-2012 09:57 AM
Toyota
Photo credit: Toyota
February 1, 2012
By: CF staff
![[Image: 6801777111_caeded18fa_b.jpg]](http://farm8.staticflickr.com/7007/6801777111_caeded18fa_b.jpg)
TORRANCE, Calif. (February 1, 2012) – Toyota Motor Sales, U.S.A., Inc. has announced the debut of an integrated marketing campaign that enables viewers to use the Shazam mobile app to enter for a chance to win one new 2012 Camry for themselves and one for a friend, during a live NBC television broadcast on Sunday, Feb. 5.
Beginning with the “Connections” commercial, currently available online at Toyota’s YouTube page, the campaign encourages people to enter the giveaway, and will allow the winner to start a new Camry Effect by giving him or her the ability to gift an actual Camry in addition to receiving one. The campaign is the first and biggest giveaway of its kind to utilize Shazam technology.
The “Connections” spot marks the first major outreach effort for the Camry Effect (http://www.toyota.com/camryeffect), a social media initiative developed to unite the nearly seven million Camry owners in this country through an interactive, online experience. The Camry Effect provides past and present Camry owners a platform to share their stories, moments and memories from over the past 30 years, since the vehicle was first introduced in America.
“The Camry Effect is one of the most ambitious social media campaigns we’ve ever implemented,” said Dave Nordstrom, vice president of digital marketing at Toyota Motor Sales, U.S.A., Inc.. “Partnering with Shazam allows us to increase awareness of this effort on the national stage and give one lucky winner the opportunity to positively affect a friend and start writing his or her own Camry story.”
The “Connections” spot is part of an innovative approach aimed at increasing viewer engagement with the Camry Effect A fully integrated experience across multiple platforms is created by connecting television, online, mobile and social media activities together. The campaign is supported by broadcast and digital media, as well as a robust web portal, mobile experience and targeted social media efforts.
“Connections” allows for daily sweepstakes entry by one of two methods: by viewing the spot online and using Shazam with the ad when prompted or by filling out an entry form online. The sweepstakes will culminate with a winner notified on the night of Feb. 5, and a public announcement soon following. Participants can enter for a chance to win once a day leading up to the debut of the broadcast commercial, as well as enter again by using Shazam or entering online when the commercial airs live on Sunday. Following the broadcast premiere, people can go online and “stretch the story,” or dig deeper, by expanding the commercial to view more Camry stories via a unique, interactive video timeline.
“Toyota is one of America’s most trusted brands and we are thrilled to work with them on this exciting campaign,” said Evan Krauss, Shazam’s executive vice president of advertising. “There are more than 130 million smartphones and tablets in the US and 86 percent of their owners use them while watching TV, which is why more and more Fortune 100 brands like Toyota see the importance of implementing a mobile strategy in their commercials. They choose Shazam because we make it easy for their millions of consumers to engage with their products.”
RE: Toyota partners with Shazam to amplify the "Camry Effect" - The 'Burg - 02-01-2012 10:16 AM
"The Camry Effect"...
:shock:
Sounds like a Michael Crichton sci-fi/horror story.
RE: Toyota partners with Shazam to amplify the "Camry Effect" - RougeRiver - 02-01-2012 10:28 AM
My wife's friend had a Camry that dropped oil all over the drive in front of my home. A week later, they told her it needed about $3,500 in engine repair, so I sold the friend our 2002 Hyundai Santa Fe. That's my happy, touchy, feely Camry story.
RE: Toyota partners with Shazam to amplify the "Camry Effect" - CTS-Vluvr - 02-01-2012 11:52 AM
The Camry Effect: Shrunken penis, dashed hopes and dreams, failure at life, extreme paranoia, hate for America, poor taste in design, narcolepsy and a belief that the same people who came up with the idea for Fukashima are somehow smarter than you.:WINK:
RE: Toyota partners with Shazam to amplify the "Camry Effect" - greyhairedpete - 02-01-2012 02:10 PM
Oh my god. The perfect name for a horror movie....
In which Dr Toyoda, leader of Toyota Motors, in his quest to rule the world, (or at least the US of A), unleashes his fiendish plot.....
First create a line of beige, unattractive, incredibly boring cars, then convince Americans to buy the cars. The owners of these cars slowly lose their Mojo, becoming boring yet arrogant beige people.
Eventually the Camry Effect takes over completely, and the Toyota owners become drooling zombies, who develop a hunger for the brains of non-beige people.
Who will stop them????
RE: Toyota partners with Shazam to amplify the "Camry Effect" - The 'Burg - 02-01-2012 02:19 PM
greyhairedpete;176890 Wrote:Oh my god. The perfect name for a horror movie....
In which Dr Toyoda, leader of Toyota Motors, in his quest to rule the world, (or at least the US of A), unleashes his fiendish plot.....
First create a line of beige, unattractive, incredibly boring cars, then convince Americans to buy the cars. The owners of these cars slowly lose their Mojo, becoming boring yet arrogant beige people.
Eventually the Camry Effect takes over completely, and the Toyota owners become drooling zombies, who develop a hunger for the brains of non-beige people.
Who will stop them????
Captain Fusion and MegaMalibu to the rescue!
RE: Toyota partners with Shazam to amplify the "Camry Effect" - RougeRiver - 02-01-2012 02:20 PM
Mermaid Man and Barnacle Boy.
RE: Toyota partners with Shazam to amplify the "Camry Effect" - iDream Theater - 02-01-2012 04:41 PM
RougeRiver;176893 Wrote:Mermaid Man and Barnacle Boy.
:rocker:
RE: Toyota partners with Shazam to amplify the "Camry Effect" - Gixser995 - 02-01-2012 04:45 PM
Camry effect? Is that what they call suddenly falling asleep?
RE: Toyota partners with Shazam to amplify the "Camry Effect" - All-Or-Nothing - 02-01-2012 04:53 PM
Regardless of what people on this board say, the new Camry is an excellent vehicle. I'd drive one as a daily driver anytime.
RE: Toyota partners with Shazam to amplify the "Camry Effect" - Brown_Pride - 02-01-2012 07:03 PM
All-Or-Nothing;176955 Wrote:Regardless of what people on this board say, the new Camry is an excellent vehicle. I'd drive one as a daily driver anytime.
Agreed.
The Camry "effect" makes good sense to me. Plenty of families in my neighborhood own them along with other Toyotas. My next door neighbors have 3 now after adding a brand new Prius to their garage.
RE: Toyota partners with Shazam to amplify the "Camry Effect" - iDream Theater - 02-01-2012 07:17 PM
The problem with the Camry is one version looks like its vomiting, and the other looks like its blowing. That and the whole front is a mess. Maybe I'm shallow, but I don't want a car that looks terrible. Boring and bland will do, but not ugly.
RE: Toyota partners with Shazam to amplify the "Camry Effect" - Gixser995 - 02-01-2012 07:21 PM
It looks terrible in the picture.
The car doesn't look bad in person except the chrome foglights, but it's nothing to run home about.
RE: Toyota partners with Shazam to amplify the "Camry Effect" - CTS-Vluvr - 02-01-2012 07:23 PM
The Camry Effect:
![[Image: sleepzn.jpg]](http://img96.imageshack.us/img96/7945/sleepzn.jpg)
![[Image: asleepatthewheel.jpg]](http://img443.imageshack.us/img443/5165/asleepatthewheel.jpg)
![[Image: dwiasleepatwheel793346.jpg]](http://img819.imageshack.us/img819/3077/dwiasleepatwheel793346.jpg)
![[Image: 5072572thisyoungcaucasi.jpg]](http://img821.imageshack.us/img821/5348/5072572thisyoungcaucasi.jpg)
RE: Toyota partners with Shazam to amplify the "Camry Effect" - The 'Burg - 02-01-2012 07:27 PM
Gixser995;177032 Wrote:It looks terrible in the picture.
The car doesn't look bad in person except the chrome foglights, but it's nothing to run home about.
The taillights are a disaster, and the bloated slabsides are worse. Not that I am pulling for Toyota's success, but they could have emulated the Australian Aurion as a template.
Putting my disdain for the Camry aside, I can tell you that if the new Camry had a Ford or Chevrolet badge on it, I'd still say it looks awful.